Established in 1841, A.S. Watson Group has a long heritage in supporting corporate social responsibility. Our desire to give back to society dates back to our humble origins as a small dispensary providing free medicine to the needy. Since then, the company has grown substantially as it continues to build on its rich history of supporting a wide array of community initiatives.

On the occasion of our 175th Anniversary, A.S. Watson has launched Project LOL, a philanthropy programme that aims to bring “Lots Of Love, Lots Of Laugh” to people in Hong Kong.  To widen the reach of this project, we have grouped our social responsibility initiatives under three main areas of service – Health, Education and Caring Community.

“In line with our commitment to put a smile on our customers’ faces, we will keep challenging ourselves to positively impact the people and the communities we serve.”

Dominic Lai, Group Managing Director, A.S. Watson Group

Not only do you look pretty when you smile, smiling also helps you relax and boosts your immune system! Smile big! Don’t be shy and share with us the joyful moments you had with your friends and families. Let’s check your joy index and accumulate more love and laughs!

heart cartoon icon for accumulated generated meal boxes
Accumulated meal boxes generated
smile cartoon icon for accumulated number of beneficiaries
Accumulated number of beneficiaries
clock cartoon logo for accumulated volunteering hours
Accumulated volunteer hours

Our Three Areas of Service

caring character cartoon logo which represents area of health Project LOL serves


caring character cartoon logo which represents area of education Project LOL serves


caring character cartoon logo which represents area of community services Project LOL serves

Caring Community

Activity Snapshot

Look Good Feel Better

Running Down Dementia

Marie Curie Charity Event

Chestnut Run 2017

Sending Love to the Countryside

Sharing Togetherness

Interview & Beauty Workshop

Elderly Care Summer Visit