Bring Smile to 6,500 Children

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AS Watson, the world’s largest international health and beauty retailer, proudly announces the achievement of sponsoring 6,500 corrective surgeries for children with cleft conditions through its partnership with Operation Smile. This significant accomplishment highlights AS Watson’s commitment to making a positive impact on the lives of children in need.

With a purpose to put a smile on our customers’ faces today and tomorrow, AS Watson joined hands with its retail brands to launch its first-ever global sustainability programme, “Give a Smile” in 2018. It has been dedicated to bringing smiles and hope to cleft children.

Malina Ngai, CEO of AS Watson (Asia & Europe) is delighted to see the impact of Give a Smile campaign, “Through the collaboration with Operation Smile, AS Watson has successfully sponsored 6,500 surgeries, transforming the lives of the cleft children and their families. The surgeries have not only improved the children’s physical well-being but have also their mental wellbeing. At first we aimed to transform 10,000 smiles by 2030, and now we expect to surpass this target by 2026.”

“We couldn’t have done this alone, it’s a joint effort by our people, our customers, and our business partners. I would like to extend my heartfelt thanks to everyone for their tremendous support in our Give a Smile campaign, helping cleft children restore the smiles they deserve.”